Rancho Bernardo, one of California's first master-planned communities, is renowned for the affluence of its residents, their spending power and their involvement in community and political activities. The median home price is $532,500 and the median family income is $78,995. Located just west of Rancho Bernardo, 4S Ranch is under construction and will include 4,715 homes on 2,900 acres. Eight communities offer family housing options starting at about $700,000. Homes are being constructed around 4S Commons, a commercial town center.The San Diego Rancho Bernardo News Journal is in the San Diego, CA DMA. The San Diego Rancho Bernardo News Journal offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.