The Hudson Register-Star is in the Albany - Schenectady - Troy, NY DMA. The Hudson Register-Star offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Hudson Register-Star is the only daily newspaper published in Columbia County, covering Hudson and all of Columbia County. Circulation is paid.