The Florence Times Daily is in the Huntsville - Decatur, Florence, AL DMA. It serves the Shoals area. The Shoals area includes three counties, Colbert, Franklin and Lauderdale. There are five major cities: Florence, Sheffield, Muscle Shoals, Russellville and Tuscumbia. The Shoals includes several smaller communities, none of which are very far from the beautiful Tennessee River, which weaves its way through the heart of the Shoals. It's a great place to live, work, play and raise families. The market continues to be a haven for families and retirees. Many are drawn to the Shoals for its natural beauty, pristine environment and numerous outdoor recreational opportunities. Industries from manufacturing to education and healthcare provide a solid job base. And retirees enjoy the active lifestyle and low cost of living.The Florence Times Daily offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 11.