The Hernando, Mississippi DeSoto Times is in the Memphis, TN DMA. The DeSoto Times Today, which was established in 1839, began daily publication in 1997.The Hernando DeSoto Times offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.