The Winter Texan edition of the Valley Town Crier is a seasonal newspaper prepared for and distributed to visitors to the region. The peak season for tourists from the northern US seeking the mild climate is November through March. Many of the 120,000 plus visitors are retired and enjoy an extended stay in the abundant RV parks. The Winter Texan edition focuses on events and news concerning these part year residents. Tourists represent an important economic segment which annually spends in excess of $250 million in area establishments. The Winter Texan is delivered to over 150 RV and mobile home parks weekly during the season.The Winter Texan is in the Harlingen - Weslaco - Brownsville - McAllen, TX DMA. This paper offers free delivery to over 150 winter RV parks. The Winter Texan offers ROP and insert advertising opportunities in its circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.