REACH NEW MOMS AT A KEY TIME

Crucial developmental milestones in infancy are marked during months 3 – 6, when baby begins teething and eating solid foods, while also becoming more active. This period is also when mom’s product needs are changing as she returns to work, so it is an optimal time to encourage her to adopt or switch brands.

THE OPPORTUNITY

Positioned in an eye-catching, upscale envelope, Especially for Mom is mailed directly to the home. The program is ideal for encouraging trial of exclusive products at a key time for both mom and baby with a product sample, coupon, or informational brochure. All categories are exclusive.