For more than 80 years, Disney has been touching the hearts of young children and adults with their magic. The Disney Movie Club is a magical way of reaching out and offering families the opportunity to cherish their favorite movies inspired by Walt Disney's beloved characters. Club members may choose from over 200 VHS & DVD titles available - and all the magic is delivered right to your door! This program is a perfect marketing opportunity for mailers targeting families and women. Inserts ride along in the "Featured Title" mailing sent to the active Disney Movie Club members. The mailing consists of the "Featured Title Selection", which members must respond to, hot sheets featuring new titles available, as well as other movie offers.