Readership is predominately 28-45, with an income of over $100,000. Most readers are business owners, partners and/or managers. Subscribers are mainly located in King, Pierce, Snohomish and Kitsap Counties. King County makes up largest percentage with approximately 85 percent. The Seattle Daily Journal of Commerce is in the Seattle - Tacoma, WA DMA. The Daily Journal of Commerce has been serving the Northwest business community for over 100 years. It serves the Puget Sound Region. Based on subscriber surveys and knowledge of subscribers the Daily Journal of Commerce makes the following estimates:General contractors,Subcontractors and fabricators 1,301 Environmental 800 Architects and engineers 1,009 Commercial real estateAnd developers 894Law 322 Transportation/consultants 476 Public agencies 302 Misc. businesses 931The Seattle Daily Journal of Commerce offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.