The Item is in the New York, NY DMA. The Item is part of the Essex County/North Community Group. Essex County/North Jersey Community Group includes; Montclair Times, Verona-Cedar Grove Times, The Item, Nutley Sun, Bloomfield Life, Belleville Times, and Glen Ridge Voice. The Item offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.