The Chicago Tribune  Prime Time targets active adults aged 50+ in the Chicago, IL DMA. 

In 2012 Primetime expands to a monthly edition.  Each issue of Primetime will deliver content with a focus on people over 50 and those who care for them. Topics covered each month include real estate, lifestyles, grand parenting, retirement, health and fitness, and finances.

Who Prime Time Reaches
• 48% of Chicago Tribune readers are age 55+
• 43% of readers 55+ have a household income $75,000+
• 67% of readers 55+ hold financial investments
• 85% of readers 55+ own their home