70% of Hispanics have one or more children in their household, and unfortunately, there is very little local parenting information available in Spanish. The Padres de Hoy target audience is readers who are parents or planning on becoming parents. Its focus is to provide information on the challenges of parenting along with positive parenting techniques for families to “grow together.”

Hispanic Parenting Topics Include:
• Making purchasing decisions for children
• Saving for a child’s college education
• Importance of education, values and personal growth
• Safety and health-related issues
• Technology and Internet

Editorial Vision:
• 0-5 years – Tips for expecting parents; Baby-proofing your house; How to choose a daycare
• 6-12 years – Getting ready for high school; Developing a routine; Getting homework done and tutoring
• 13-17 years – Curfews; Driver’s licenses; Buying a car; Choosing the right college

Distribution:
• 48”, full-color, pull-out supplement on white, heavy stock paper
• Monthly distribution
• Chicago: 160,000 copies (100,000 inside Hoy Friday and 60,000 inside Fin de Semana)
• Los Angeles: 145,000 copies (inside Hoy Friday)
• Interactive digital version available online

Echo Media not only helps you access Padres de Hoy, but can also help you advertise to Hispanic families nationwide. Our proprietary site, Echo-Latino.com, isolates these media options on one website for ease of use.