Some surprising statistics about the senior market are causing marketers and advertisers to re-think how they target the age 50+ community. - They possess 50% of America’s discretionary income - They own 77% of all financial assets - They purchase 43% of new domestic cars and 48% of all luxury cars - They spend more per capita in grocery stores than any other age group - They read newspapers more than any other group As one of the largest age segments in the United States, advertisers should consider reaching the senior community.