The American Homeowners Association (AHA Group, Inc.) and Allied Van Lines have developed the largest and most comprehensive one-to-one consumer marketing program brought to market in recent years. With its 250,000 circulation launch in July, this growing new mover program will have great rollout potential for any advertiser trying to reach this niche market segment. This monthly program will reach consumers who have just moved and are establishing new shopping patterns. Repeated impressions will reach Allied customers, AHA members and prospects using a combination of media events timed to make multiple impressions before and during the moving process. In addition to the envelope program, e-mail customer acquisition campaigns offering free trial AHA membership and deals on AHA-approved & Allied co-branded "best in class" products and services are also available online. This allows a greater reach to new movers and a greater value of services for advertisers.