According to the annual Current Population Survey, an average of 43 million people in the United States move to a new residence each year. As they change households, these new movers make important decisions about buying new products and services. Echo Media is helping advertisers exploit the opportunity to influence these decisions and establish brand loyalty through various co-op promotions. Placing messages into these vehicles can help advertisers reach new residents when significant purchasing decisions are being made. As movers actively seek out information on new products and services, advertisers can begin to establish a relationship with this highly responsive market.