New Homeowners Spend Heavily in Their First Year, According to a Recent MRI Study 02/21/2006
Did you know the following quick facts about the new mover market and spending habits of new movers?
Over $24 billion on home improvement and remodeling
$4.5 billion on flooring
$4.3 billion on kitchen/bath remodeling
$2.5 billion on kitchen counter tops/cabinets
$2.1 billion on carpeting
$2.0 billion on roofing
$1.7 billion on interior/exterior doors
$1.2 billion on concrete/masonry work
$1.1 billion on kitchen/bath faucets/fixtures
$1.1 billion on household furnishings
$806 million on decks/porches/patios
$735 million on lighting
$655 million on paint
Companies that advertise products in these categories, or even in related categories, should look at reaching the
new mover market. Echo Media works with a variety of new mover programs from United States Postal Service mover mailings to new mover magazines.
Source: MRI Spring 2005