Spanish-language newspapers are the most powerful media vehicles for influencing purchasing decisions, according to a study commissioned by the SRDS Hispanic Media and Market Source in 2003. It not only outperformed English-language television and radio, but also outperformed Spanish-language television and radio. In the past decade, there has been tremendous growth in the number of Spanish-language newspapers in the United States to support the demand for news and information in this format. Echo Media works with national and local level Spanish-language publications, such as La Opinion and El Vocero, to deliver advertising messages to the Hispanic community across the United States. An expanded list of Hispanic newspapers is available by clicking the attached link: Hisp NP link

Media	Influence Purchase Decisions
Spanish-language Newspapers	44%
Spanish-language TV	40%
English-language Newspapers	34%
English-language TV	30%
Spanish-English Radio	20%

Source: SRDS Hispanic Media & Market Source, December 2003; U.S. Hispanics: Insights into Grocery Preferences and Attitudes, 2002, Food Marketing Institute.