Clipper Magazine is a four-color, glossy coupon magazine that reaches millions of homes with each printing. This magazine is unique in its design because it has three different on-page options that advertisers can use in order to reach consumers with their message. The most targeted zone available is the “Local Book Level.” These books usually only cover about five to ten ZIP codes, with a total circulation between 50,000 and 80,000, and are published between four and twelve times per year. These Local Books are great for the local retailer to reach the market most closely zoned to its location, or for any advertiser wanting to target by ZIP code. The next circulation level available is the “Regional Supplement.” These Supplements can be anywhere from four to sixteen pages, and are included in each individual Local Book in larger, more metropolitan areas, such as Philadelphia and Phoenix. They can include any number of individual local books, totaling anywhere from 400,000 to one million in circulation, and are published between six and eight times per year. The Regional Supplement is ideal for retailers with several locations in a metropolitan area that wish to place one ad for all of their locations and still reach potential customers. The third level is the National Supplement, which has the largest circulation total and the broadest market reach. The National Supplement mails six times per year to all Clipper markets, and ranges from 13 million to over 15 million in total circulation. The National Supplement is perfect for direct response advertisers who can “blanket” a large amount of circulation without having to specify markets, or for a national retailer with a generic ad featuring a toll-free number or website to guide customers to their nearest location in the area. In addition, the National Supplement frequently has remnant availability – please be sure to check the Hotsheet for any remnant space available. With so many options from which to choose, Clipper Magazine is a great way to reach your potential customers in every way possible.