Toronto, Canada’s largest city has a population of over five million. Financial and business services are becoming the largest sectors in this top market. Toronto is served by three airports, and is home to many pro-sports teams: Raptors, Argonauts, Maple Leafs and Blue Jays. World-class cultural attractions and the Toronto International Film Festival attract visitors from across the country and around the world. Both its size and affluence make Toronto a great entry point for American companies trying to get a foothold in the Canadian marketplace. Echo Media works with a lager number of Canadian publishers and media that cover the Toronto market and surrounding areas in Ontario. The diversity of print media options is quite large, and includes co-op envelopes, main stream newspapers, poly-bags, door hangers and more. The Toronto Sun alone reaches 858,800 adults and is the city’s daily newspaper with the highest percentage of readers ages 25-54. Source: NADbank 2003 Study; Toronto Sun EMA; F.P. Canadian Markets 2004