Quebec City is the province’s capital city employing many government employees. The city is also developing high-technology industries, focusing on areas such as lasers, fiber-optics and pharmaceuticals research. Quebec City is also known for the Quebec Winter Carnival, which attracts many tourists in February, and Laval University, which is the oldest Canadian Institution of higher education. Le Journal de Quebec is the number one newspaper in Quebec City with a weekday readership of 200,900. 61% of Le Journal de Quebec’s weekday readers are adults ages 25-54 compared to only 44% of Le Soleil’s readership. Le Soleil is a daily broadsheet competing in the Quebec market with a daily circulation of roughly 90,000. Echo Media works with a variety of additional media options in Quebec City, from newspapers to co-op envelopes. Programs are almost exclusively in French. Source: NADbank 2003 Study; Quebec City CMA; F.P. Canadian Markets 2004