Health Care $ 933 Million Food at Home $ 762 Million Food Away from Home $ 423 Million Clothing $ 330 Million New Household Furnishings $302 Million Gasoline and Motor Oil $195 Million Telecommunications $183 Million Personal Care Products and Services $113 Million Life and other Personal Insurance $ 73 Million Source: Global Insight, The Hispanic Consumer Market in 2005 and Forecasts to 2022, April 2005. Tampa is the 20th largest Hispanic market with 128,300 Hispanic TV households (8% of total). [1] Since 1990, Tampa is the 6th fastest-growing cities among the top 25 Hispanic markets. [1] In Tampa, the Hispanic population is 404,000 and projected to reach 482,544 by 2007, a growth rate almost seven times faster than non-Hispanics. [1] [2] With $7.2 billion in buying power, Hispanics represent 7% of Tampa’s consumer spending. [3] Tampa’s Hispanic average household income of $57,265 ranks 7th among the top 20 Hispanic markets. [3] In 2003, Hispanics in the Tampa DMA spent $310 million on new vehicles. Source: [1] 1990 and 2004 Nielsen Universe Estimates; [2] Claritas/Compass ’90 U.S. Census; U.S. Census 2004, ’06 Estimates, ’07 Projections; [3] Global Insight, The Hispanic consumer Market in 2005 and Forecasts to 2022, April 2005; [4] U.S. Census 2004, Language spoken at home for the Hispanic population 5 years and over.