El Aguila, newspaper, targets the fast growing, upwardly mobile, upper-middle income and affluent markets, those with household income of more than $75,000; this segment is most popular with bilingual professionals. 65% of El Aguila readers are homeowners. 80% of El Aguila readers have attended College in the U.S. or country of origin. 70% of El Aguila readers have graduated from a four-year college. 45% of El Aguila readers hold post graduate degrees. 35% of El Aguila readers are business owners. 25% of El Aguila readers are partners in business. 80% of readers reported that they have responded to advertising content. 75% of readers reported that they have considered purchasing an advertising product or service of personal or business use.