Clipper Magazine, a national coupon magazine, is now offering oversized, glossy DAL cards as an alternative to on-page advertising in their magazine. This stand-alone piece acts as a direct-mailed postcard for the advertiser, while carrying the postage indicia for the publication. This program is very well-suited for local or regional retail advertisers, but any advertiser looking to run on a stand-alone piece in the mail without having to pay the high-postage prices for direct mailings would be an excellent candidate. Circulation is available to target as little as 50,000 homes, with roll-out potential upwards of 22 million.