Sports Illustrated is the most well-known name in sports media. Its weekly issues contain editorial and pictures from the world of sports. Perhaps the most well-known issue of this magazine is its annual Swimsuit Issue. It is respected in the sports community as an authority on all things sports-related. With a rate base of 3,150,000, and many ways to target your advertiser's core market with demographics and psychographics, this magazine's tremendous reach should be a vital part to anyone's advertising plan. Opportunities exist for advertisers to place on-page ads in full and half page increments.