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AARP Delivers Seniors 08/29/2007
AARP The Magazine is not only the largest circulation magazine in the U.S., but it is also an excellent vehicle for advertisers looking to target seniors. AARP The Magazine is a bi-monthly publication that is delivered to members of the American Association of Retired Persons (AARP), an association for Americans over the age of 50. The newly redesigned magazine offers editorial on today's headlines and pertinent topics, such as health, lifestyle and political issues that concern today's over-50 public. In addition, AARP The Magazine offers multiple options for segmenting its over 22 million circulation. Advertisers can buy by region and purchase by age segment with the following options: full run (50+), 50-59 age segment, 60-69 age segment, 70+ age segment, 50-69 age segment, and 60+ age segment. These options allow advertisers to test the magazine’s circulation with a smaller quantity by segmenting a specific age and region, and offers enormous roll-out potential for national advertisers.
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