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Skirt! Readers are the Consumers you Want! 02/06/2008
  • Skirt! averages 3 readers per copy; the majority are women, but men do read Skirt!
  • Skirt! readers are between 19 and 56+ years of age.
  • 9 of 10 Skirt! readers attended college, with 73% having obtained degrees.
  • 8 of 10 Skirt! readers are employed.
  • 6 of 10 Skirt! readers’ household incomes are $50,000+.
  • 7 of 10 Skirt! readers own their own homes.
  • 97% of Skirt! readers eat at restaurants at least once a month.
  • 48% of Skirt! readers eat at restaurants 1-4 times per week.
  • 9 of 10 Skirt! readers travel for pleasure and business.
  • 85% of Skirt! readers visit a spa or salon each year.
  • Skirt! readers spend a minimum of $75 at the grocery store each week.
Skirt! is available in multiple markets in the southeast delivering the women of the south to advertisers. Make Echo Media you single source for all southeastern women’s media, starting with the multiple markets of Skirt!
Target Tags: Women
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