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BMG Introduces Two New Programs 07/15/2003
BMG has just announced two new ways for advertisers to reach consumers in a very targeted package. The BMG Latin Welcome Kit will be delivered to all new members joining the Latin Music club. Predominantly composed of Hispanic members, this package insert program is a great vehicle for advertisers trying to reach this bilingual audience. BMG’s Sound & Spirit Welcome Kit is delivered to new members of their Christian Music club. Both Welcome Kits arrive along with the member’s first shipment of CDs and include the new member’s invoice and club membership information. Only two inserts will be placed inside of each Welcome Kit.
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