Upscale Marketers Should Take Notice of the Buying Power of Seniors 04/04/2004
AARP recently stated, “Among the many findings suggesting mature consumers are an attractive market, perhaps none is more compelling than that they tend to spend substantially more than others on their cars.” This trend in the automotive
industry should not only bode well for car manufacturers, but also for all upscale manufacturers, as it shows that the mature market
has discretionary income and is not afraid to use it to make high-dollar purchases. Advertisers can reap the benefits of reaching a mature audience, by marketing products and services through senior-specific publications.