With tremendous attention focused on Hispanic marketing, advertisers are concentrating specifically on Puerto Rico. Having overcome such obstacles as shipping constraints, Puerto Rican print media channels
have become straightforward and manageable for advertisers promoting and selling products that must be shipped to an address in Puerto Rico. Additionally, most advertisements that are placed in Puerto Rican media vehicles are written in Spanish, thus, eliminating any language barriers.
Echo Media offers various programs that cover the Puerto Rican geography. Through newspapers, co-operative envelopes, FSIs (free-standing inserts) and billing statements, an increasing number of advertisers, retailers in particular, are allotting test dollars to this growing niche market and receiving positive return on investment.