Best Friends Magazine is the largest general interest consumer pet magazine on the market, with readers who have lots of pets and are actively involved in animal welfare issues. The Best Friends Animal Society was established in 1983 and is the nation's largest no-kill sanctuary. Positive stories about how animals came to the sanctuary and were rehabilitated and adopted are central to Best Friends Magazine's unique editorial. This is the primary reason readers like the magazine and usually read it cover-to-cover.