First, formerly known as First for Women, is a magazine that is published seventeen times a year and is distributed across the United States. This magazine speaks directly to today's busy, multi-dimensional woman about her real-life needs, concerns and interests as she seeks to balance home, family, and career without neglecting her own needs. Every article has a positive, "you-can-do-it" tone, making this magazine a must-read for women wishing to make a good life even better. Opportunities exist for on-page and bind-in insert advertising.