Good Housekeeping is a magazine that targets today's female population. It offers the latest trends and advice on topics such as health living, home decor, fashion & beauty, relationships, and consumer information. This magazine mails monthly, with a special "Holiday Best" issue in the fall in addition to the monthly issues. Each issue carries a rate base of 4.6 million copies and consistently delivers over that base. Opportunities exist for advertisers to reach these consumers with full and half on-page advertisements as well as inserts.