Across Hidalgo and Cameron Counties, almost 170,000 Valley adults regularly or occasionally read a Spanish language publication. With almost 40 percent of area adults reading Spanish, the RGV Newspaper Network recognized an opportunity and an underserved segment of the market.El Extra, a free target-market weekly, delivers a Spanish mix of local and international news, entertainment and sports to Spanish language dominant neighborhoods. El Extra is not a "TMC." Instead, El Extra targets very specific neighborhoods. El Extra targets newly constructed subdivisions populated with young, first-time homeowners and well-established neighborhoods with older residents. This strategy combines young, multi-income households with stable, time tested mature neighborhoods.Today, El Extra reaches the Spanish language dominant neighborhoods from Brownsville in Cameron County to Palmview on the other side of Hidalgo County. El Extra is in the Harlingen - Weslaco - Brownsville - McAllen, TX DMA. The El Extra offers ROP and insert advertising opportunities in its Friday circulation.