Georgia’s largest bilingual publication, Atlanta Latino Newspaper, launched metro Atlanta’s only Spanish-language alternative publication, entitled Mas, on Sunday, October 1, 2006. Mas is a free, pick-up, biweekly publication that covers topics on local Hispanic nightlife & nightclub events, celebrity gossip, and sexual health and well-being. Mas taps in to the city’s ever expanding, young Hispanic population, ages 21 – 45. “Atlanta’s young readers will now have a saucy magazine to cover the local Latino nightlife, celebrity lifestyles and Latin-American entertainment. Farandula, Rumba, Sexo y Relax is the tag line of this publication that has it all,” said Judith Martinez-Sadri, Editor-in-Chief of Atlanta Latino Newspaper and Mas. She added: “Mas will satiate the cravings of so many metro Atlanta Latinos looking for a lighthearted publication offering them something different and for which they can identify.” U.S. Census data figures reveal that the number of working-age, immigrant Latinos is expected to reach 13 million by the year 2025, an increase of 4 million people. For the native-born Latinos, the population is expected to reach 24 million, an increase of 14 million. According to the Georgia Budget and Policy Institute, the figures reveal phenomenal growth in buying power for Latinos in the state of Georgia, as it was $11 billion in 2002, but is projected to jump to over $25 billion in 2007.