The Metro Group, Inc. has been serving the Western New York region since 1968. It is New York State’s largest free weekly community paper. Along with its affiliated publications, it is able to provide audited saturation coverage to over 500,000 households in the Western New York market. It can also target your message. It is one of the only medium in the market able to provide sub–ZIP code distribution. Based on its distribution system and readership, Metro is the ideal solution for communicating advertising messages to the Western New York market. Third-party interviews indicate that 98.9% of households receive the Metro on a regular basis. 78.7% of the households interviewed indicated they read or look through the Metro on a weekly basis. 78.9% of the households interviewed indicated that they regularly purchase products or services from ads seen in the Metro. Echo Media works with a national network of community newspaper groups that offer an affordable and more localized alternative to major Sunday dailies.