HealthGuard merges Vita-Stat/Lifeclinic and Cardiotech, the two major in-store consumer Blood Pressure Test Station networks. With a dominant share of the retail Health Station market, HealthGuard has over 16,000 high volume pharmacy locations, nearly half of all U.S. chain pharmacies, reaching more consumers in more pharmacies than any other in-store program. HealthGuard delivers to all key trade classes, including 5,635 supermarket pharmacies, and 10,537 drug stores, mass merchandisers and club pharmacies. 80% of HealthGuard’s consumers are age 35 and older, while 20% are ages 18-34. These consumers are actively health-conscious, as well as educated. 54% have an average income of under $50K and 46% have an average income of over $50K, and the gender of consumers is evenly split. Advertisers have the option of placing their ad on one of the four advertising panels facing the consumer or placing their insert into one of the four take-one pockets adjacent to the consumer.