The Chicago Tribune is one of the most significant "Major Market" newspapers in the U.S. They don’t, however, rest on their laurels. Tribune Publishing recently launched a unique magazine entitled “Satisfaction.” “Satisfaction” targets Baby Boomers, an audience with unprecedented buying power. This audience spends $750 billion annually, has personal expenditures 45% higher than the 18-34 age demographic segment, and controls 77% of the financial assets in the U.S., according to Tribune Publishing. The Baby Boomer generation is also the fastest growing market in the country. To capitalize on this, “Satisfaction” was born. It is currently the only regional consumer lifestyle magazine specifically targeting the growing number of Baby Boomers transitioning into the 55-64 age demographic. The full-color magazine presentation is lush, and the content relevant. “Satisfaction” is a sure-fire way to reach a maturing audience that doesn’t want to be “old.”