The African-American market of Sacramento is younger than the general market of California’s Capitol City. More than one-third of African-Americans in Sacramento are younger than 18 years old. The median age of African-Americans in Sacramento, according to the latest U.S. Census, is 27 years old. This is five years younger than the median age of the general population. The Sacramento Observer Newspapers help advertisers tap into this market with editorial content appropriate to the audience. Echo Media has direct relationships with newspapers reaching the African-American market across the U.S. Source: California State Dept. of Finance