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Chicago Hispanic Market Facts 11/30/2009
Chicago (and Chicago suburban population) is the 3rd largest U.S. market. Chicago Hispanics read community newspapers to obtain information in the following order of priority: 91% read the newspaper that is distributed freely to their home each week. 77% - Advertisements – Display and Classified. 71% - Grocery Store Specials. 63% - Local or Community News. 59% - Local or Community Events. 41% - Entertainment. 12% - News from Country of Origin. 10% - International News. Less than 3% would pay for a Hispanic Newspaper. Source – Lawndale News
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