Chicago (and Chicago suburban population) is the 3rd largest U.S. market.
read community newspapers
to obtain information in the following order of priority:
91% read the newspaper that is distributed freely to their home each week.
77% - Advertisements – Display and Classified.
71% - Grocery Store Specials.
63% - Local or Community News.
59% - Local or Community Events.
41% - Entertainment.
12% - News from Country of Origin.
10% - International News.
Less than 3% would pay for a Hispanic Newspaper.
Source – Lawndale News