According to the 2003 Erdos & Morgan Readership Research Study, adults in the 50 plus age range represent 37% of the adult population and will grow to 45% in the next 11 years. This audience controls $1.6 trillion in spending power and 80% of the individual wealth in the United States. Seniors
also account for 60% of all health-care spending, 75% of all prescription drug sales, 80% of the luxury travel market and 45% of the luxury automotive market. With a multitude of media available that targets seniors, advertisers can capitalize on the opportunity to reach this important market segment.