Pensando en Ti: A New Co-operative FSI Targeting Hispanic Consumers 03/22/2004
As consumer packaged goods expand their marketing efforts into Hispanic media, direct response advertisers benefit from the value and opening rate that consumer packaged good bring to a media vehicle. Pensando en Ti
, which means "Thinking of You," is a new four-color co-operative FSI that is delivered once a month to over 1.5 million households in California and Florida. Pensando en Ti is inserted into the PennySaver in California and the Flyer in Florida, and is saturation-mailed to ZIP codes with a high Hispanic concentration. Advertisers can run a half or full page in either the full circulation or by zone. Opportunities also exist for inserts to ride along with the FSI. Ads can be placed in either Spanish or a bilingual format.
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