Every week, The Onion's attention grabbing headlines and photojournalism paint a unique picture of the world and a very satirical picture at that. More than 3 million people read The Onion each week, online and print, making it one of the most popular news organizations in its class. Many more listen to Onion Radio News coast to coast. The Onion - Madison is in the Madison, WI DMA. The Onion - Madison offers ROP advertising opportunities in its circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.