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The Valassis co-op FSI, branded "Save" (formerly RedPlum), appears in over 60 million households and in over 800 newspapers coast to coast. It is one of the largest distributors of coupons in the world. These four-color Free-Standing Inserts (FSIs) are primarily inserted into Sunday paid newspapers, while some markets of the Valassis Co-op FSI are inserted into the Save shared-mail package. Household penetration on a nationwide basis is almost sixty percent. Studies show that most consumers prefer to clip coupons on the weekend, which contributes favorably to the response of mail order products.
Blow-in opportunities exist in most markets, subject to availability.
| Category: | FSI |
| Delivery: | Newspaper |
| Paid/Free: | Unassigned |
| Annual: | 2,299,684,000 |
| Avg Circ: | 60,518,000 |
| Frequency: | 38 X Year |
| Buy by: | Zone, DMA, State, National |
| Name List Mailing: No | |
| Broadcast Mailing: No | |
| Average Income: | $58,875 |
| Average Age: | 18 - 54 |
| Percent Female: | 49% |
| Accepts Tobacco Adverts | |
| PowerBuy | |
| 12/09/2015 | 60,273,000 |
| 12/02/2015 | 60,273,000 |
| 11/11/2015 | 60,273,000 |
| 11/04/2015 | 60,273,000 |
| 10/28/2015 | 60,273,000 |
| 10/21/2015 | 60,273,000 |
| 10/14/2015 | 60,273,000 |
| 10/07/2015 | 60,273,000 |
| 09/30/2015 | 60,273,000 |
| 09/16/2015 | 60,273,000 |
| 09/09/2015 | 60,273,000 |
| 08/26/2015 | 60,273,000 |
| 08/19/2015 | 60,273,000 |
| 08/05/2015 | 60,273,000 |
| 07/29/2015 | 60,273,000 |
| 07/22/2015 | 60,273,000 |
| 07/08/2015 | 60,273,000 |
| 06/24/2015 | 60,273,000 |
| 06/17/2015 | 60,273,000 |
| 06/10/2015 | 60,273,000 |
| 06/03/2015 | 60,273,000 |
| 05/20/2015 | 60,273,000 |
| 05/13/2015 | 60,273,000 |
| 05/06/2015 | 60,273,000 |
| 04/29/2015 | 60,273,000 |
| 04/15/2015 | 60,483,000 |
| 04/01/2015 | 60,483,000 |
| 03/25/2015 | 60,483,000 |
| 03/18/2015 | 60,483,000 |
| 03/11/2015 | 60,483,000 |
| 03/04/2015 | 60,483,000 |
| 02/19/2015 | 60,483,000 |
| 02/12/2015 | 60,483,000 |
| 02/05/2015 | 60,483,000 |
| 01/29/2015 | 60,483,000 |
| 01/22/2015 | 60,483,000 |
| 01/08/2015 | 60,483,000 |
| 01/01/2015 | 60,483,000 |
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