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Echo Digital is proud to offer our new MobileTextPay program which is a mobile wallet featuring our innovative technology.
MobileTextPay is a data processing technology that offers payment solutions and financial management to its members. We enable members to send payments, operate their business and conduct payment collection, as an extension of their services to ensure needs are met or exceeded.
MobileTextPay was established with the knowledge that conventional enterprise banking is not keeping pace with the need for access, improved capabilities, and adaptive technology. Our advanced and fully-compliant financial services payment platform and database system is a new and novel means of facilitating commerce.
Our SMS Mobile Wallet bridges the gap of smart phones and feature phones for payment solutions. Without needing an App, your payment needs and solutions are sent via SMS and all virtual community accounts are loaded via ACH Debit or preferred credit card. Our “UID” unique ID stamping process enables your cell phone to be tagged and identified by our system with both your cell phone number and a UID upon the opt-in process, thus making a 3rd layer to 2F Security.
For more information on our Mobile Wallet, visit www.Echo-Digital.com or contact Stacey Reece at 770.955.3535 x 115.
Echo Digital is the newest addition of Echo Media’s services. Echo Digital is the forefront of our digital marketing campaign designed to offer our clients another avenue to reach potential customers in addition to utilizing print services. Our digital branch provides a broad range of electronic solutions including web design and digital marketing. For years, print media has been the foundation of marketing, reaching millions of people on a daily basis swiftly and inexpensively. Our highly trained team will bring these standards to your company through a new and innovative method that focuses on getting to your target audience swiftly and effortlessly.
We provide work with SMS marketing, website development, Search Engine Optimization and Marketing (SEO and SEM), and paid media. To compliment all of your print buys, Echo offers a full range of paid digital media buys as well. You select your demographics and budget and we will craft a digital marketing plan that is perfectly targeted to you audience. Benefits of SMS Marketing include immediate opt-in and opt-out, a 95% read rate, and reaching candidates who have voluntarily given their phone number to receive offers and alerts. At Echo Digital, we can customize your plan to meet your individual needs as a company. This service is designed to be the most efficient and useful digital plan you can get. It can be created and designed around your target demographic, edited to send out relevant texts to your customers and tailored keywords for your coupons. We also offer unlimited texting plans through our MobileTextPay feature with our partner, State of Text.
State of Text joined Echo Digital and retained for $2.6 million by "MTP" to launch www.mobiletextpay.com in 30 days. Our SMS Mobile Wallet bridges the gap of smart phones and feature phones for payment solutions. Without needing an app, your payment needs and solutions are sent via SMS and all virtual community accounts are loaded via ACH Debit or preferred credit card. Our “UID” unique ID stamping process enables your cell phone to be tagged and identified by our system with both your cell phone number and a UID upon the opt-in process, thus making a 3rd layer to 2F Security.
MobileTextPay was established with the knowledge that conventional enterprise banking is not keeping pace with the need for access, improved capabilities, and adaptive technology. MobileTextPay‘s advanced and fully-compliant financial services payments platform and database system is a new and novel means of facilitating commerce.
MobileTextPay, Inc. is a data processing technology company that offers payment solutions and financial management to members of MobileTextPay. We enable members to engage in payments, operate their business and engage in payment collection, as an extension of them, to ensure needs are met or exceeded.
For more information on our Digital platform, visit Echo-Digital.com or contact Stacey Reece at 770.955.3535 x 115.
Echo Media has a strong partnership with the innovative State of Text mobile company that has made a significant impact in the sales and mobile world. In 2009, State of Text began a campaign with Hooters restaurants that included a call to action within their advertisements. It was to text in a keyword in order to receive a free entrée. With the launch of the four week SMS campaign within TV spots and video-on-demand, the impact on customers proved to be very impressive. Hooters saw a sales increase of 32% and an addition of 600 new consumers to the Hooters mobile database. The SMS promotion offered customers an attention grabbing offer of free wings with the submission of a simple keyword to one particular short code.
In 2013, State of Text and Hooters rolled out a similar campaign designed to appeal to football fans. The offer was to win a trip to the Super Bowl which was used to locate the sports fan segment of consumers. The benefit of this particular segmented marketing strategy is that it opened up the potential for target marketing that would appeal specifically to those very people. Over 50,000 people entered the sweepstakes, which significantly augmented the Hooters consumer database. Knowing that these 50,000 people were interested in sports themed offers, they were then able to market to them again with future in-store promotions with a similar theme.
Utilizing the SMS promotion strategy has proven to be effective for many companies including Target, American Eagle Outfitters, Arby’s, and Hooters, to name a few. It provides an immediate, easy way to interact with consumers and track their interests. SMS also has an amazingly high open rate because the customer has opted-in to receive these promotional offers straight to their mobile. If you would like to learn more about an SMS mobile campaign, contact our mobile guru, Steve Setlock, at 770.955.3535 x 110.
1. San Diego County is home to the largest military complex in the world, 35% of U.S. Marine Corps’ and 32% of the U.S. Navy’s personnel are stationed here. 2. Over 35% of the County’s population is military-connected: active-duty, dependents, retirees, veterans or civilians working for the military. 3. More than 80,000 retired military reside in San Diego County. These retirees are known as the two- or sometimes three-paycheck families. 4. Annually, $41 billion flows into California’s economy due to the presence of the U.S. Military. More than 1/3 of that amount is directly associated with military pay and allowances generated in San Diego. Another $8 billion is attributed indirectly to government contracts, such as shipbuilding and shipyard repair. 5. Current active-duty personnel can receive up to $3,500 a year in tuition assistance. Of course when they leave the military, those benefits increase upwards to $50,000. Even their spouses have various plans available to them. Demographic Information about San Diego’s Military: · 73% of active-duty personnel are male, average age 26 years old · 74% are ranked E-4 and above · 15% are officers · 16% are retired · 55% are married · 73% live off base · 80% own their own vehicle (22% own motorcycles) · 100% shop at civilian department or specialty stores, averaging 4.3 times per month · 91% have a major credit card · 95% plan on furthering their education · 48% plan on buying a personal computer · 88% plan on buying video, stereos or speakers · 18% perform their own auto maintenance · 61% plan on buying a new vehicle within 12 months · 93% traveled by civilian airlines within the last year, averaging 2.5 trips per person · 10.2 years (average length of active duty) Source – Navy Dispatch
Reach over 550, 000 adults in a single day. The Hartford Courant’s strong readership numbers tell the story on weekdays and weekends. The Hartford Courant reaches 76% of adults in the three counties – Hartford, Tolland and Middlesex – that make up the Hartford Metro Market. With prominent positioning of your AdNotes message on the front page, you’re assured of prime and exclusive visibility to reach an exceptionally desirable audience. Whether your message is intended to create brand awareness, promote a special sale or offer an instant redeemable coupon, AdNotes will deliver the desired customer awareness. AdNotes Give Your Message: · Front Page Exclusivity · High Readership · Impact · High Level of Customer Awareness & Readership · Portability (AdNotes can be easily removed and saved by your customer) · Flexibility of Distribution & Messaging · Creativity AdNotes are Ideal For: · Special Offers/Sales · Building Name Recognition · Instant Redeemable Coupons · Directing Customers to Existing Ads & Inserts · Games & Contests · Sporting Events Echo Media works with Hartford Courant Ad Notes, as well as a national network of front page, “post-it” opportunities.
Las Vegas is the fastest growing metropolitan U.S. city and is often called the “entertainment capital of the world.” The Las Vegas Strip is known worldwide and consists of many of the world’s largest hotels and casinos. Las Vegas attracts nearly 40 million visitors annually, with nearly 4.2 million of them coming from outside of the U.S. to attend conventions, such as the Consumer Electronics Show (CES), Magic, and NAB. The local population has exceeded 1.8 million, and that number continues to increase by nearly 6,000 each month.
ANNUAL LAS VEGAS VISITOR STATS:
SUMMARY OF VISITOR DEMOGRAPHICS:
The Marietta Daily Journal offers an excellent choice in reaching suburban Atlanta readers. Its profile of products, including two daily newspapers, 23 weekly newspapers, four magazines, and respective online news sites, are welcomed into the homes of over 400m readers each week. Since 1866, the Marietta Daily Journal has covered Cobb County, and its mission has been to cover local news, sports and lifestyles that make each of the communities they serve unique. In addition to the daily newspaper, they offer an e-edition, as well as a bi-weekly high school football webcast.
The Cherokee Tribune is still Cherokee’s source for local news. Published five days a week, it has become the standard for news in the burgeoning suburb of Cherokee County.
The weekly newspaper group, Neighbor Newspapers, continues to be the leading source for local news in suburban Atlanta. Reaching over 300,000 homes per week in 10 counties, these 23 newspaper titles and their respective websites are the source of hyper-local suburban Atlanta news.
There are also four titles in the magazine line: Cobb Life, Cherokee Life, Sandy Springs Life and Dunwoody Life.
Echo Media works with the Marietta Daily Journal and its suburban papers, as well as a host of other dailies in the Atlanta DMA.
The four publications of the West Valley Newspapers plus two free Daily News-Sun Plus weekly publications that reach most of the Sun Cities cover the distinct communities that make up the West Valley of metropolitan Phoenix. These publications are carrier-delivered and saturate the West Valley to over 108,000 households, reaching over a quarter of a million readers, which is by far the greatest penetration of any publication in the area.
The Daily News-Sun offers new, lifestyle and financial information mainly to the Baby Boomers and silent generation audience in Sun City, Sun City West, Sun City Grand, and Surprise. Surprise Today is the hometown newspaper covering Surprise, while the Glendale/ Peoria Today provides local news, sports and entertainment to residents of Peoria and Glendale. With these four publications, you can reach homes and businesses in the West Valley.
Echo Media works with these local market media options, as well as other direct-mailed options in the Phoenix DMA.
New Mothers spend an average of $13,000 on products and services within the first year of their child’s life. Film & Film Processing, Portraits, Book Clubs, Health-Related Products, Weight Loss, Self-Improvement and Children’s Products are some of the items new mothers are purchasing. Echo Media offers opportunities in programs that reach new moms in both pre- and post-natal settings. Name list programs include magazines and co-op envelopes. Sampling programs, which are distributed through hospitals, physician’s offices, child birth education centers and through direct targeting are also available.
Using 2010 census information on high indexing zip-codes, a new group of media vehicles are created to expand this target demo. Overlaying zip, county or state level census data on presence of children in the household, media buys can be created to target young families using programs such as Newspapers, TMC, Shoppers, and wraps, converting these programs from saturation buys to targeted zip level programs.
Example of Census information pulled via County for presence of children under 5 years:
Top media programs reaching New Mothers:
Pregnancy is a very special time for a woman. She feels differently, acts differently and looks at the world around her with a completely new perspective. Women in this stage of life are very eager to learn about products and services that may assist them through this exciting time. A great way to reach these women is via the American Baby sample packs. These vehicles offer advertisers a chance to reach a woman when she is most susceptible to developing brand loyalties and strong opinions about what is good for her, and for her baby. The Expectant Mother pack is given to women in their third trimester by their obstetricians. The New Mother pack is distributed to mothers while they are still in the hospital with their newborn. There is also a Hispanic version of the New Mother pack called Para Nuevas Mamas. Being distributed to new mothers in a medical environment adds value because women trust their doctors and health professionals to help them make the best decisions for their unborn child. In addition to pre-printed inserts and product samples, all of these packs include a magazine, which contains information on topics ranging from pregnancy, and what to expect from childbirth, to the first year of a baby’s life.
As part of Time, Inc.’s investment in Southern Living, its paper stock is getting an upgrade. With the April issue, both cover and page paper is going to a heavier, brighter grade. This only enhances the editorial product and the look of your ads.
Are you making April placements? It would be great to include them in this gorgeous issue. Over 15 million of the most engaged readers in publishing await!
Echo Media works with national consumer magazine titles on a guaranteed and remnant basis.
Idaho Senior News can help your clients target Idaho’s seniors. It is the largest senior publication in the state, with readership estimated at over 80,000 each month. Seniors read it every month for pertinent stories on retirement living, healthcare options, travel and recreation ideas, financial investing and so much more.
Here’s why its readers are important to you:
Cabin Life informs and inspires, while exploring all aspects of the vacation home lifestyle. Readers trust Cabin Life to provide expert advice on the latest products and services to help them make the most of their special getaway. Most importantly, Cabin Life readers look to our advertisers as a vital resource for making purchases. Your advertising message reaches:
By focusing on niche titles, Echo Media can continue to deliver an affluent target audience in a challenging economy.
Cabela’s Outfitter Journal readers are avid hunters, anglers and other outdoor enthusiasts who spend a significant portion of their discretionary income on equipment to help them get the most out of the time they spend on the water and in the field. The Cabela’s Outfitter Journal reader also takes an average of three out-of-state trips each year, with many venturing outside the United States to pursue their favorite outdoor sports. These affluent readers look to each issue of Cabela’s Outfitter Journal to guide their purchases and keep them informed on the hottest locations for their next great outdoor adventure.
Echo Media works with Cabela’s, as well as a large number of other sports and outdoor titles nationally.
Military Money Saver has added a QR code to the front cover of the magazine. The QR code provides a mobile application for smart phones to allow military families on the go more access to advertiser’s business information. There will also be an online presence, a virtual magazine, allowing advertisers to link directly to their websites to promote special offers and services.
One fourth of the nation’s service personnel are stationed in Hampton Roads. Their economic impact contributes eleven billion dollars to the region’s economy.
Echo Media works with Military Money Saver, and many other Military publications, and can help add QR codes to your outbound advertising.
The St. Petersburg Times is Florida’s largest newspaper. It has the highest Sunday home penetration in the Nation: 56% Sunday and 44% daily. It has a nationally recognized website and it is the largest local news web site in Tampa. It contains award-winning journalism, including 8 Pulitzers. The St. Petersburg Times has been locally owned for 125 years.
Weight Watchers magazine boasts record breaking sales. It is currently seeing the highest single-copy sales in Weight Watchers magazine’s history. Sales of the January/February 2011 issue exceeded 500,000 copies, breaking all records.
Weight Watchers $44MM Q1 national media campaign featuring Jennifer Hudson as a spokesperson generated over 11 billion impressions, thus, contributing to the magazine’s success. Advertising in this magazine yields great exposure for your brand.
Archaeology is about people and cultures. It is a mirror of the world’s collective heritage… our origins, ancient mysteries, lost civilizations – and human presence. In a lively, accessible and visual format, Archaeology speaks to a loyal readership about archaeological news and discoveries. In its profiles of personalities and universal themes, it is a science, travel and art magazine all in one stimulating publication.
Archaeology, first published in 1948, is the magazine of the Archaeological Institute of America, founded in 1879 and chartered by an Act of Congress in 1906.
Projected Reader Profile:
Advertising in targeted publications, such as Archeology, is an excellent way to reach high household income consumers.
Cabin Life informs and inspires, while exploring all aspects of the vacation home lifestyle. Readers trust Cabin Life to provide expert advice on the latest products and services to help them make the most of their special getaway. Most importantly, Cabin Life readers look to our advertisers as a vital resource for making purchases. Your advertising message reaches:
By focusing on niche titles, Echo Media can continue to deliver an affluent target audience in a challenging economy.
No magazine draws more photo enthusiasts, and keeps them coming back month after month, than Popular Photography. Those dedicated readers trust the magazine’s authoritative lab testing and hands-on reviews of digital cameras and other photo gear. They learn how to take better pictures-of their families, their environment and their travels. And they find inspiration in their work for creative photographers, from pros to amateurs just like them. Both in print and online, Popular Photography’s influence and authority are unmatched.
American Photo offers a unique visual environment and authoritative editorial voice that inspires and informs an audience of advanced photography enthusiasts and photo professionals. These are opinion leaders who respond to excellence in imagery, design and writing. American Photo covers the art and the swiftly-changing technology of photography and celebrates photography in a cultural setting, showing reader’s new ways in which to enrich their own “photographic lifestyles.”
Echo Media works with key publications in the photography market, as well as other hobbies and technologies.
Reach more than a half million patients in the waiting rooms of America's allergy and asthma specialists.
Advertise in the September/October issue of Coping with Allergies & Asthma Magazine.
Echo Media works with Coping with Allergies & Asthma, as well as other disease- and health-related titles.
Starting with the August issue, they enlighten their faithful readers with a fresh, exciting new look. You will see new font treatments, a new upfront section, entitled “Currents,” and more impactful editorial coverage.
The magazine will continue to serve the region’s most active consumers, but appeal to a broader array of readers (30-50).
Sacramento will also debut a digital edition and an iPad edition. At the same time, both custom and repurposed editorial content will be distributed via sacmag.com
Echo Media works with Sacramento Magazine and local market level magazines across the U.S. and Canada.
96% of the newspapers that distribute American Profile are community papers.
Local community newspapers are the primary sources of information for both news and advertising in local communities by a 5-1 margin over the next type of media.
99% of readers read local news.
77% of readers believe their local news coverage is good to excellent.
76% agree that their local newspaper is a newspaper they can really trust.
75% of readers say they read most or all of each newspaper.
Average Reading Time: 45 Minutes.
Source: 2008 National Newspaper Association Research Study, survey of adults in markets served by newspapers of less than 25,000 circulation.
With a platform of more than 40 million patients and caregivers through 120,000 physician offices, 300,000 physicians and specialists, and two million households, Health Monitor has become the benchmark for high-quality, patient-friendly health information. Be a part of the patient-doctor conversation through exclusive packages with premium placement next to relevant editorial in your category.
It is well known that Hispanics are the largest and fastest growing “minority” group in the United States. They have arrived and are here to stay and prosper, but where in the U.S. can you find the most Hispanics? According to the Pew Hispanic Center, in the year 2000, 50% of Hispanics lived in the states of California and Texas. Other well-known states with prominent Latino communities have been Arizona, Colorado, Florida, Illinois, New Mexico and New York, but recent market research shows that the Hispanic population is also growing fast in other states of the Country. Some examples are Alabama, Arkansas, Kentucky, Mississippi, North and South Carolina and Tennessee. Additionally, the Hispanic population more than doubled in Maryland and South Dakota.
The 2010, Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. Hispanics are making history and changing the face of America. Are you efficiently targeting the growing Hispanic market? The report, “Hispanics Account for More Than Half of Nation’s Growth in the Past Decade,” authored by Jeffery Passel, Senior Demographer, Pew Hispanic Center, D’Vera Cohn, Senior Writer, Pew Research Center, and Mark Hugo Lopez, Associate Director, Pew Hispanic Center, is available at the Pew Hispanic Center’s website, www.pewhispanic.org.
If you are interested in reaching the growing Hispanic population across the U.S., try doing it effectively in the pages of Vanidades, TV Y Novelas or Cosmopolitan en Espanol magazines.
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